Run to Feed the Hungry (RTFTH) is the largest Thanksgiving race in the US, owned and operated by Sacramento Food Bank & Family Services. Every year, almost 30,000 individuals participate in this Sacramento tradition. In 2020, RTFTH had to cancel their on-site race and go completely virtual due to the COVID-19 pandemic. This gave individuals who live further away a chance to register and help support SFBFS’ mission to feed those in need in Sacramento County. This also allowed participants to run timed (if they chose to), walk, sleep in, etc.

I designed the collateral, which included a flyer, digital ads, and a social media toolkit consisting of graphics for participants to use and promote the run to their friends and families. Click here to download the full toolkit.

Key messages:

• Hunger’s not canceled.

• Run [your route] to Feed the Hungry.

• Sleep to Feed the Hungry​